This piece explores recent innovations introduced at CES 2026, where advances in adaptive AI were showcased to benefit both users and developers.
At the event, technology leaders demonstrated how a well-implemented generative AI system can provide tangible support across the gaming ecosystem. The display illustrated that when used appropriately, this technology enhances the experience for both players and software creators.
Developers from Creative Assembly shared insights into their latest experimental initiative. Aware that some of their games might initially overwhelm new users, they are trialing an adaptable advisory system. This approach employs a carefully chosen internal dataset and runs directly on the GPU, facilitating an immediate and seamless interaction with the full game environment.
With full system access, the new advisor is designed to deliver timely and personalized recommendations based on the current game database. It offers clear and customizable advice tailored to each player’s unique needs, ensuring that the guidance remains relevant and immediate.
Creative Assembly plans to further investigate this evolving system, gathering player feedback and refining the technology to potentially transform these advisors into interactive characters. Future iterations might react and respond more deeply to individual gameplay, potentially replacing traditional guidance systems in titles like Total War: Warhammer 40K. The vision is for an AI-powered assistant that monitors gameplay in real time and offers advice specifically suited to the player’s progress rather than generic, pre-set suggestions.
These breakthroughs open the door to a more sophisticated application of AI in gaming, promising to enhance player experiences while significantly reducing the amount of manual programming required. The initiative marks a significant step toward a smarter, more intuitive integration of AI technology in interactive entertainment.